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Sheogorath's Blog


Depending on the time of the day a friend, a colleague, a wise guy. The beauty of the world is its sense of humor to show humans their way by letting them search their own.


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Subtile sexism in marketing

Today I learned about a very subtitle but very present form of sexism that is hiding in plain sight and where I truly believe that no one does it intentional. Sports ads. It was a child that pointed it out and her mother posted about it on Twitter. The child noticed that while all boys on the ads were involved in some sports activity like playing football or doing kick boxing etc. while the girls were only posing like adjusting their hand wraps or stretching.

I learned about it by coming across the tweet of the mother that was shared. Obviously this is probably not true for sports companies and might even be “just a bad day” at this company, it shows that no one noticed it and thought “Oh, this is missing something”. If you are in sports marketing, maybe have a look at this, and if you are not, maybe try to find own positive or negative examples.