Today I learned that Spam plays a huge role in Hawaiian culture. Food culture. I was aware of the fact that Spam is actually a brand name for canned meat from the US, but I wasn’t aware that it was playing such an important role in Hawaiian food that they even have an own “Spam food festival” with all kinds of canned-food combinations that one wouldn’t expect.

I learned about that when making a joke about “selling spam” playing on the words spam mail and the branch name. A few minutes later I found myself on a YouTube video by CNBC talking about the brand and introducing me to this Hawaiian food culture knowledge. With Wikipedia by hand and a few other blogs talking about it, it seems true. I’m amazed!